[ MEZZA ]
( ART DIRECTION / WEB & APP DESIGN )
Mezza is a platform combining seamless payment solutions with a curated selection of food and beverage venues. BIBI developed the brand’s visual identity, from the logo and graphic language to its digital experience across web and app. The project also included art direction, image direction and AI-generated imagery, creating a distinctive and cohesive visual system across the different touchpoints of the brand.